How Fashion Visual Art Residence will be held in the new conditions
The situation with Global pandemic has foregrounded the necessity of embracing the wide array of online possibilities. Although new possibilities have raised up new challenges of adopting a creative process and particular the collaborative creative process to an online format. In response to these new challenges, this year Fashion Visual Art Residence will offer its participants to develop competencies of online collaboration for an online fashion photoshoot.
The curator of FVAR is the Creative Director of IED, Istituto Europeo di Design, Giovanni Ottonello.
Professor Ottonello is Art Director of IED Istituto Europeo di Design, international network in Italy, Spain and Brazil. His current work involves lectureships and participation in seminars and conferences ranging from graphics to fashion, from design to photography and contemporary art in various design and fashion institutes. He worked with the National Gallery of Palazzo Spinola and Palazzo Ducale in Genoa, the set designer and director Pierluigi Pizzi and the Piccolo Teatro in Milan. Consultant for such companies as Salvatore Ferragamo, Bottega Veneta, Hugo Boss, Mandarina Duck, Rubelli, Conbipel, Carrefour, Artsana, Lancia, Ethos and many others not only in fashion but also in visual merchandising. Also, food designer for two years at Design Week in Milan, working on a new approach to eat and a new shape of food.
The instructor of FVAR is the fashion photographer, Valeriy Veduta, who collaborates with such publications as Vogue UA, L’Officiel-online Ukraine, Harper’s Bazaar Ukraine. Valeriy also worked for brands and organizations such as Ukrainian Fashion Week, Gasanova, Corner, Mitus Design, Senator, One Group, Soul Spa, Adonis, Ali Saulidi, Mr Neatman.
None of us is living in isolation and void. It is important not only to be able to tell your own stories but be opened to collaborate with others, from several individual ideas to create the synergy of a new one. Therefore, the framework of Fashion Visual Art Residence is based on the work in the international groups. Working in international groups, the participants of Residence will collaborate create and shoot fashion stories completely online. Online photo gallery on iydc.info will present all fashion photo stories created during the Residence. The photographer of the winning fashion story will be awarded with a scholarship at IED – Istituto Europeo di Design, the chain of international universities in the area of Fashion, Design, Art, Marketing, Management and Communication.
General introduction and presentations of participants
Lecture “New Now” by Professor, Creative Director of IED, Giovanni Ottonello
Broaden the perspective to see the big picture
What does it really take today to be successful? What does it mean today to be contemporary? These are some of the questions that are often asked by those who want to become a designer, who want to open a brand or hope to work in a company. I always answer with two words: curiosity and pareidolia. If we cannot read the codes around us, if we can not make the connections with different worlds we can never really be creative. What is pareidolia? It is an instinctive phenomenon, that is the tendency to see recognizable shapes and objects in the amorphous structures that surround us. In short, to see what is not there! We will try to apply this method to the world of design, cinema, fashion, photography to better understand how much the identity of each of us is fundamental to be true professionals of today and maybe of the future.
Lecture “Tips & Tricks of online photography” by Fashion-photographer, Valeriy Veduta
Briefing for the creative task
Work in groups
Feedback groups meetings with the Curator of FVAR.
The contest is organized by the Ukrainian Fashion Council with the support of the Ukrainian Cultural Foundation. IED - Istituto Europeo di Design is the IYDC partner, award fund contributor and co-organizer of the online Fashion Visual Art Residence.