The cross disciplinary project “Fashion Visual Art Residence '' unites the designers-finalists of International Young Designers Contest from different countries and photographers in collaboration of creating fashion photo content. 

The Art Curator of the “Fashion Visual Art Residence '': Giovanni Ottonello, Professor, Art Director, IED - Istituto Europeo di Design, Italy.

The Curator for photography: Valeriy Veduta, the Ukrainian well-known fashion photographer. 

The challenge of this year Residence was to do the complete photo shoot online, when the members of working groups were physically located miles away from each other. Also, the participants had to overcome the cultural backgrounds and language barriers and to come up with the creative idea that would synergize the individual talents in a coherent expressive and meaningful visual story.

“The idea behind the creative task was not only to have a wonderful picture. It is not only important to be a good photographer and a talented designer, but to create a picture that is in balance with the idea, story and product, and all together creates something that makes the viewer enter inside the world of creators”, - mentioned Giovanni Ottonello, during the briefing session.

The young photographers, who participated in FVAR, were challenged not only with exploring the possibilities of online photo shooting, but becoming the connecting link in their creative group. The winner of the last year Residence, Yasha Gillin, this year was supporting his peers as the junior curator. On October 15th the Art Curator of the Residence, Giovanni Ottonello will name the photographer, who will get the scholarship for three weeks summer course at IED - Istituto Europeo di Design, Italy.  

We are glad to present the results of cross-cultural collaboration. 

Group 1: 

Photographer - Vladyslav Tomik
Designers: Aleksandra Volovikova & Mira Matchina

Concept: 

"There are different entities hidden in each of us, and we often want to prove ourselves what we are not. We close ourselves off from people and share only a piece of ourselves by pulling a mask. The mask is a suit... It's lovely and attractive, and it's telling you that we are out of reach, just like the shining stars of earrings diamonds. And these masks are chasing us all around. The phone is the place where we find our mask, that's what it symbolizes. And we never show our true nature, our essence to others. Nature we have forgotten about.»

Group 2: 

Photographer: Artem Sakh

Designers: Alma Vetlenyi & Simeon Atanasov 

Concept: The resistance of the art in the modern world of consumer culture and unified products. The whole idea is based on Big Brother and how he watches everything that we do. 

Group 3:

Photographer: Jane Laptiy

Designers: Tess van Zalinge & Fidan Sadig 

Concept: The initial idea derived from the concept of chess and then logically evolved around the concept of both dualism and opposition of good and evil, of old and new, of conformity and change.

Group 4: 

Photographer - Oleksandr Kovalchuk, Diana Fedoriaka
Designers: Boriana Vatova and Vlad Dzividzinskiy, Liza Kyrylova 
Concept: EYES INVADERS, privacy is not guaranteed
The current world, we are living in, tends to become more and more interrupted.  Any person, who is not dressed like everyone else, becomes an object of increased attention.  Sometimes the boundaries of curiosity are erased and all acceptable boundaries of decency are exceeded. Think of your personal space as the air between your body and an invisible shield, or bubble, you have formed around yourself.

Group 5: 

Photographer: Anastasia Mahomedova

Designers: Victoria Scripnic & Zaneta Barbarewicz

Concept: “Reality is beautiful”. Beautiful models with perfect skin, hair and nails, with a perfect style; icons of beauty are looking at us from different screens. This changes the perception of ourselves, which forces us to try our best to look like them. But the reality is beautiful. We can see that the models are real people, wearing real clothes and this makes real fashion. 

Group 6: 

Photographer: Ann Lepeshkova

Designers: Masa Brna & Ahmed Nabiyev 

Concept: Designers from all over the world are related by their ‘professionalism’, but at the same time they have a difference in individuality. They are making this world a more beautiful place, remaining their identity. Physically the images overlay reflecting the similarity, but they still remain the products of two various artists. 

Group 7: 

Photographer: Mariia Pravosud

Designers: Una Berzina & Kateryna Hella

Concept: Conception of our collections contains history studies which we wanted to use in the photoshoot as a base to look to the unknown future. There are many ideas which we tried to embody in our photos- with layers, symbolizing history and experience, different roles in our lives we have to play and perception of how we see ourselves from the past to the future and photographer is the one who is fixing the exact moment what is happening “now”. How close are the "past" and "future"? Without the concept of "past", we will not be able to understand what "future" is. Subtle contact of these concepts goes through life with us. It is literally everywhere. One does not live without the other. This is beauty. In our photographs, we tried to convey this feeling of a fine line.