Y.Vision Agency – the magicians of IYDC backstage
The International Young Designers Contest opens up new names in the fashion and gives impetus to the development of many young designers in Ukraine and Europe. For the second year in a row Y.Vision Agency was the official Beauty partner of the International Young Designers Contest.
Y.Vision Agency is a full-service agency specialized on promotion of Fashion brands on online platforms, photo and video shooting, shows productions, as well it contributes to various projects in the fashion industry. Y.Vision team of beauty masters have hands-on experience of working at fashion sites and shows not only in Ukraine, but also in Europe. They are known for their competencies to complete the designers’ looks with the suited makeup and hair styling and do an excellent job in a limited time environment.
This year’s IYCD was made digital as a result of the COVID-19 pandemic. The show moved from its tradition format to the production of video presentations and online broadcasting. The special video, presenting 19 collections, were shoot for two days. Y.Vision team of beauty-masters was part of IYDC production team with the task to prepare 50 looks every day. The task of beauty masters was to prepare neutral base look that can be quickly changed and adapted to a creative idea of each collection with time limit of 20 minutes shifts between different collection shooting.
Organizing the work on back stage that runs as the clock is the prime task of an executive producer and a beauty team supervisor. Usually at contest one model is presenting garments of several collections. The prepared in advance references to makeup and hairstyling were very helpful. At the same time the last minutes changes happen usually and Y.Vision masters know how to be resilient in such situations.
“It is always very exciting and inspiring to work with young designers. They always willing to experiment. However, the references we received for some images were quite intricate and requires a lot of time to complete. No matter how much we wanted to follow the recommended references, we had to make decisions on the spot. Complex images both in makeup and hair can be realized for shooting individual campaigns and look books. For the contests, we would advise young designers to come up with one or two distinctive details,”- shared her experience the expert of Y.Vision Team Mariya Kovalchuk.
Y.Vision team is committed to support IYDC in the future.
Look from the collection of DÓRA HEGEDŰS, HungaryLook from the collection of SIMEON ATANASOV, BulgariaLook from the collection of TESS VAN ZALINGE, The Netherlands Look from the collection of UNA BERZINA, LatviaLook from the collection of YELYZAVETA KYRLYLOVA VLADISLAV DZIVIDZINSKI, Ukraine